E-PACE LAUNCH

'Jaguar Land Rover'

Destination was proud to collaborate with Jaguar Land Rover in the reveal of their newest SUV model, the New Jaguar E-Pace, to the Australian market.

Jaguar entrusted us to bring to life the essence of the NEW E-Pace to the public, media and, employees. We achieved this through the delivery of outdoor and shopping centre activations, competitions and promotional merchandise, driver experience days, media events, staff training programs and, workshops.

Through our comprehensive in-house services and decades-long experience in managing full scale logistics and creating immersive brand experiences, we successfully executed a comprehensive E-Pace launch program with major events running concurrently in Melbourne, Sydney, Brisbane and Gold Coast.

 

The Details

Launch program ideation and creative concepts, through to event and logistical management of 10 launch activities
Theming and branding at every touch point throughout the 3-month campaign
Creative development and build of bespoke Jaguar registration website for 400 guests
Recruitment and management of onsite staff: Brand Ambassadors, Event and Production Managers

 

The E-Pace launch was a challenging program with 10 events over 3 months, many running simultaneously. Working with Destination made our job easier. Their team have immersed themselves in our business and their extraordinary attention to every detail made us feel we were in safe hands.

Director, Marketing
Jaguar Land Rover Australia

1 Hardner Road, Mount Waverley
Victoria, Australia 3149
Phone: +61 3 9544 9600