Jaguar Land Rover holds a major presence at the Australian Grand Prix. Destination was proud to support Jaguar at the 2018 AGP responsible from concept development to full execution of corporate entertainment, driver experience activations to vehicle displays.
While offering a broad suite of services, our key focus was to bring the Jaguar brand to life at every touch point from the corporate suite, bespoke vehicle and promotional merchandise displays to the trackside activities. A strong trackside presence was achieved through extensive branding and theming.
Working closely with Jaguar, we successfully delivered activities designed to engage and exhilarate, creating experiential moments with the brand as 6,016 attendees aged 10 to 99 years participated in driver experience events.
|End-end event management services|
|Logistics and supplier management|
|Branding and theming at every touch point|
|Custom, bespoke built stand with static vehicle display|
|Recruitment and management of Brand Ambassadors|
|Management of 6,016 driver experience moments across four live event days|
|Photography and post-event video services|
|Travel and accommodation|