The Art of Performance Tour provides an opportunity for potential buyers to encounter first-hand the most dynamic vehicles in the Jaguar fleet, in a fun, informal and immersive way.
Working with Jaguar and the Driver Team, we are responsible for logistics and brand management for these special driver experience events. Tasked to ensure each activation is flawlessly executed and visually stimulating, we strive to deliver on-brand and unforgettable moments for participants.
Each event requires an extraordinary eye for detail and appreciation for complexity to manage the bump in and set up of a myriad of display areas involving marquees, extensive signage, furniture and styling, greenery and floristry, sound and audio visual, gaming, point of sale merchandise, branded collateral, delegate management, and staffing requirements.
|National monthly roadshow, events run over four days with 120 participants per day|
|Delegates enjoy race track, road drive and four-wheel drive simulated activities|
|Australia-wide supplier management|
|Branding and theming bringing events to life|