Annual Sales Conference

'Bayer Pharmaceuticals'

We embraced the opportunity to innovate the traditional conference of Bayer Pharmaceuticals’ Annual Sales Conference. Destination was tasked to create and manage an inspiring and comprehensive 5-day conference program for 250 delegates Australia-wide.

Drawing on design thinking, we re-imagined conventional conferencing to craft a powerful conference theme and design whilst creating extraordinary experiences aimed to foster engagement, motivation, learning and to reward attendees.

Conceptualising an event identity and theming strategically linked to Bayer’s future direction and business focus, we managed the creative and technical production of all digital content and design assets, conference collateral, and delegate communications.

From a fully immersive plenary setup with large format screen and lit tunnel entry, to incredible breakout spaces and welcoming collaborative settings to inspire connection - to the dynamic and sensorial Gala Awards night. We delivered a new and fresh approach for Bayer; inspiring, experiential moments for delegates leaving them feeling empowered, energised and motivated about the year ahead.


The Details

Complete production and technical solutions from set design, staging, lighting, sound to digital content
Created event identity and theming rolled across all collateral and touchpoints
Customised online registration website and dedicated event app
End-end event management services


I very much appreciate how supported you made me feel, particularly in managing the often last minute requests from our key stakeholders.

Bayer Pharmaceuticals Australia


Congratulations to you and the team for a super successful conference! A magnificent Gala was the most perfect way of wrapping up an incredible week. Thank you for your warmth, openness and authenticity. It’s been a true joy working with you.

Bayer Pharmaceuticals Australia

168 Greville Street
Prahran, Victoria 3181
Phone: +61 3 9544 9600
Glenn: +61 419 883 107