2018 Australian Grand Prix

'Jaguar Land Rover'

Jaguar Land Rover holds a major presence at the Australian Grand Prix. Destination was proud to support Jaguar at the 2018 AGP responsible from concept development to full execution of corporate entertainment, driver experience activations to vehicle displays.

While offering a broad suite of services, our key focus was to bring the Jaguar brand to life at every touch point from the corporate suite, bespoke vehicle and promotional merchandise displays to the trackside activities. A strong trackside presence was achieved through extensive branding and theming.

Working closely with Jaguar, we successfully delivered activities designed to engage and exhilarate, creating experiential moments with the brand as 6,016 attendees aged 10 to 99 years participated in driver experience events.


The Details

End-end event management services
Logistics and supplier management
Branding and theming at every touch point
Custom, bespoke built stand with static vehicle display
Recruitment and management of Brand Ambassadors
Management of 6,016 driver experience moments across four live event days
Photography and post-event video services
Travel and accommodation


Destination continues to help us build and enhance our Grand Prix exposure, achieving great results for the Jaguar brand in 2018. We can always rely on the Destination team to bring our events to life, going above and beyond.

General Manager - Brand Experience
Jaguar Land Rover Australia

168 Greville Street
Prahran, Victoria 3181
Phone: +61 3 9544 9600
Glenn: +61 419 883 107