'Jaguar Land Rover'

The Art of Performance Tour provides an opportunity for potential buyers to encounter first-hand the most dynamic vehicles in the Jaguar fleet, in a fun, informal and immersive way.

Working with Jaguar and the Driver Team, we are responsible for logistics and brand management for these special driver experience events. Tasked to ensure each activation is flawlessly executed and visually stimulating, we strive to deliver on-brand and unforgettable moments for participants.

Each event requires an extraordinary eye for detail and appreciation for complexity to manage the bump in and set up of a myriad of display areas involving marquees, extensive signage, furniture and styling, greenery and floristry, sound and audio visual, gaming, point of sale merchandise, branded collateral, delegate management, and staffing requirements.


The Details

National monthly roadshow, events run over four days with 120 participants per day
Delegates enjoy race track, road drive and four-wheel drive simulated activities
Australia-wide supplier management
Branding and theming bringing events to life


The Art of Performance Tour is designed to showcase the versatility and capability of our most dynamic vehicles in an exhilarating and captivating environment. Destination’s expertise in staging, branding and theming helps us to bring the Jaguar brand to life at these events which in turn create memorable experiences with our vehicles and engagement in the brand.

General Manager - Brand Experience
Jaguar Land Rover Australia

168 Greville Street
Prahran, Victoria 3181
Phone: +61 3 9544 9600
Glenn: +61 419 883 107