Star Guild Incentive


Destination was appointed to deliver the Mercedes-Benz Star Guild Incentive. We crafted an innovative incentives program to be held at El Questro located in the remote landscape of Western Australia’s East Kimberley region.

This extraordinary location required forward thinking and creative solutions to navigate the logistical challenges of transporting 150 employees Australia-wide to this faraway destination while also working with local suppliers to facilitate an enjoyable and stimulating event calendar.

We provided transport, logistics, branding, collateral, online registration, and on-site management to seamlessly execute an amazing incentive experience which motivated and inspired participants, a trip to be remembered by everyone for a long time.


The Details

Reversed the challenges of an isolated site to create an experience of a lifetime for delegates
Flawless travel management for 150 people from around Australia to a remote outback location involving private plane charters
Thrilling 5-day schedule with helicopter flights over the Bungles ranges, a drive component through the outback wilderness and river cruises
Conceptualised an Awards Dinner on the El Questro airstrip including creative styling, staging, and entertainment


Destination understood our desire to create an imaginative and meaningful program for our team. The entire incentive was cleverly designed and approached from a guest experience perspective.

When we asked them to formulate a plan for a gala dinner at El Questro, closing the private airstrip and creating a ‘one night only’ dinner party with white table cloths, live music, 5-star food and beverage and over-sized fairy lights was beyond anything we could have imagined.

Daimler Truck & Bus

168 Greville Street
Prahran, Victoria 3181
Phone: +61 3 9544 9600
Glenn: +61 419 883 107