Vehicle Launch


The launch of the Infiniti Brand into the Australian and New Zealand market was not to be taken lightly, and there was really only one place to present it.

Taking full advantage of New Zealand’s winding roads, breath-taking scenery and unique terrains, we created a fully immersive experience of 5-star proportions.

Media, Dealers & Key Prospects from around Australia and New Zealand were flown by private helicopter to some of New Zealand’s most remote terrain, to experience first-hand the capabilities of the vehicle. Once back, they were then treated to exclusive dinners to highlight the experience.


The Details

Managing 70 Media, Dealers & Prospects
Private Helicopter Charters
Custom Drive Program


A program of epic proportions, Destination and HQ were the ultimate team providing a seamless event.

Marketing Manager

168 Greville Street
Prahran, Victoria 3181
Phone: +61 3 9544 9600
Glenn: +61 419 883 107