'Jaguar Land Rover'

The ALL-NEW DISCOVERY launch took months of planning and was held at the heart of Australia's outback – Uluru – helping demonstrate the importance of the vehicle in the most sacred of all Australian destinations.

With such rugged territory, and customised driving tracks including water crossings, Land Rover's unique SUV was showcased and put through its paces, clearly demonstrating its versatility, capability and technology.


The Details

Custom built off-road course, included water crossings
Visually impactful content delivered onto 15m wide projection screen
Unique bespoke off-site dinners
24 turn around back to back programs
Incredible helicopter transfers


I would like to thank you all for the long hours and effort put into making the launch such a success. The media attendees were all very complimentary about the entire program and the cars performed brilliantly.

Thanks again for your support.

GM Communications and PR
Jaguar Land Rover

168 Greville Street
Prahran, Victoria 3181
Phone: +61 3 9544 9600
Glenn: +61 419 883 107