Business Insights

We bring your people to exciting destinations to learn, connect and engage with world-class thought leaders.

Destination leads the market in the provision of incentive and reward programs, both in Australia and internationally.

We have re-imagined traditional incentive reward trips to be exciting and valuable in growing the capabilities of your people.

Our Business Insights Program is a first-of-its-kind service involving a complementary blend of rich reward experience with actionable learning and insights, offering significant FBT savings and advantages.

Developed under the guidance of Francis Farrelly, Professor of Marketing and Strategy at RMIT University this is a unique program of executive and employee education experiences that expose participants to world’s best-practice across a range of disciplines in a highly immersive environment.

The Business Insights Program does more than foster employee identification and build loyal relationships; it motivates and inspires idea development and initiative taking, which is essential in capability building and for nurturing productive ties with staff and your important commercial relationships.

An ‘out-in-the-world’ approach’; we bring your people to great cities around the world to link what is unique about a place and its culture through best-practice learning and exceptional travel experiences.

Our Approach

Our Incentive and Business Ideation Program utilises an ‘out-in-the-world approach’. We bring your people to great cities around the world to link what is unique about a place and its culture including amazing travel, dining, and ‘wow’ experiences, with best-practice business idea and insight development.

Part 1 - The Reward Experience

Rich Experiences, Team Building and Employee Identification

We provide best in class experiences that have literally got to be seen to be believed. Imagine being in the majestic city of New York. Iconic, cosmopolitan and fashion forward, New York City is exciting, innovative and an epicenter of food and culture. Explore the vibrant culture, experience neighbourhoods like the Bronx’s art and design, dine at The Beekman, walk through Central Park or SOHO, eat local New York-style bagels and shop at the many outstanding independent stores, L’Object, BDDW and MOMA.

The Big Apple experience is one of a kind. It is also a truly great place to build employee motivation, connectedness and identification.

* Importantly, New York City is just one of the amazing cities where we conduct the Incentive and Business Ideation Program; other great locations include Paris, London, San Francisco, Tokyo, Singapore, Sydney, Melbourne and Queenstown!

Part 2 - The Business Ideation Experience

Ideation Workshop – 1-2 Days

Extending the Incentive Reward experience, delegates will be immersed in a highly engaging and hands-on ideation workshop. Depending on your needs, delegates build insights, knowledge and actionable ideas in areas like:

  • Branding
  • Local Area Marketing (LAM)
  • B2B Relationship Building
  • Sales Management
  • Digital Marketing
  • Retail Concepts
  • The Customer Experience

Working with our exclusive partners, The Growth Engine and the Silicon Valley Innovation Center, these workshops with your staff draw on best practice ideation approaches that have been refined successfully over many years with clients including IBM, Unilever, LVMH, Bayer, GSK, Danone, and Chrysler.

Critically, these sessions are relevant to employees across all levels of the organisation and participants will learn a toolkit of practical and creative problem-solving techniques they can use to work with challenges and opportunities in their roles.