Velar Activation

'Jaguar Land Rover'

Working closely with Land Rover Australia, we delivered a successful activation roadshow for the new Range Rover Velar.

Across three separate locations over three weeks, and in line with the vehicle’s design philosophy, our bespoke-built stand was clean, elegant and distinctive.

And by positioning ourselves in high traffic areas, we ensured maximum exposure for Range Rover’s most refined and capable vehicle ever.

The Details

Roadshow of 3 destinations over 3 weeks, Sydney, Melbourne & Brisbane
Public locations for high foot traffic
VIP reveal evenings in each location
Custom, bespoke built stand with static vehicle display
Proven vehicle sales following Velar activations


Our brief for the Velar set design and roadshow locations was very specific in what we wanted to achieve. Destination exceeded our requirements, delivering a beautiful industrial bespoke vehicle display which seamlessly made its way around our 3-week roadshow circuit at high profile city locations. Destination is great with logistics, venue selection and staging.

Jaguar Land Rover

168 Greville Street
Prahran, Victoria 3181
Phone: +61 3 9544 9600
Glenn: +61 419 883 107