C-Class Launch

'Mercedes-Benz Australia'

To promote the launch of the most powerful C-Class ever, we worked closely with the managing director to create a promotional extravaganza at Mount Panorama, one of Australia’s most famous automotive racing circuits.

300 Mercedes-Benz owners and prospects, along with 400 national dealers were invited to drive the ultimate AMG models around the track – assisted by Touring Car legends Bernard Schneider, Jamie Whincup and 35 other professional driving instructors.

Over four days, we managed complex logistics including coordinating charter flights from all around Australia, accommodation, and coordinated over 160 staff - resulting in an exemplary showcase of Mercedes-Benz cars to entice customers.


The Details

900 attendees from across Australia
60 senior Mercedes-Benz staff
12 exclusive Mercedes-Benz cars


It’s a memory unlikely to fade quickly. Sometimes you create for a good reason these benchmark events that stand out and become a kind of iconic experience that will never be repeated. Destination has set an exemplary standard for managing such a complex event. To put it all together without any drama was a masterpiece.


168 Greville Street
Prahran, Victoria 3181
Phone: +61 3 9544 9600
Glenn: +61 419 883 107